Kiana Ruch-Founder and CEO

GENEICD Founder, Kiana Ruch is trained as a Biologist with a focus on clinical research and oncology. She began her journey into entrepreneurship while in medical school. Her company, GENEICD was founded to optimize clinical efficiency, provide faster diagnosis, and reduce the environmental impacts of laboratory genetic testing.  Ms. Ruch will receive her doctorate degree in 2022 as a Naturopathic Medical Doctor.   She resides in Scottsdale, Arizona, and enjoys golfing, and caring for her beloved cat, Gwen Stefani.

Aaron Sterling-Chief Technical Officer

Aaron joined the GENEICD team in 2020. As the Chief Technology Officer, he designed and built the flagship lab integration platform. He brings valuable regulatory experience from his previous work in corporate financial technology. Aaron leads the development team, and it’s his mission to inspire with architecture and deliver excellence.

Nick Johnson

Nick brings valuable management experience to the team. His experience as a lead technology engineer in the Bakken oil field keeps him cool in high-pressure situations. He presents the GENEICD brand image using marketing and website design to showcase services and welcome new clients.  He strives to keep a creative edge while increasing value to both clients and partners.

Bryce Hill-Head of Health Integration

Head of Health Integration, Bryce Hill, has experience at Health Current as a Sr. Data analyst/developer, Data Consultant for Kaiser-Pemanente, Senior System Analyst with Cambria Health Solutions, and Data Management for Michigan Public Health Institute.  He has expertise in healthcare Value Based Programs (VBP), Payment Innovations (PITC), accountable health, membership, premiums, claims, settlements, and transactional health data.  As a healthcare developer, his diversified  background includes experience in Milliman software managing Global Revenue Value Units (GRVU) in Hospital Evaluation & Comparison System™ (HECS™), migration off of legacy databases to production RDBMS and implementing Extract, Transform and Load  (ETL) operations in Oracle and SQL servers.  Bryce ensures strategic health integration and platform development logistics are balanced for seamless deployment.  His role is to implement ease of use for labs and providers, maximize platform efficiency, and high speed of delivery for our analytics services to physicians and patients.